Introduction to social media marketing

Introduction to social media marketing


Social Media Marketing is just another type of marketing. It is the art of earning more traffic to the website. The main objective of SMM is to boost the brand awareness and social presence.

Popular social media channels & why you should use them for marketing


Facebook has the highest number of the social media audience. Yes, to be precise its 1.86 billion monthly active users.  With the accelerating number of users & with wide-range of facilities available to market your business, Facebook is something you want to count on.


Many of us must still believe that Google+ is just another social media, but it isn’t. Despite the similarities, it shares with other social platforms, Google+ has its own advantages when it comes to search ranking opportunities on Google, i.e. SEO. Since Google+ is a product of Google, it significantly helps the content on Google+ to show up on the search engine.


Being the most influential social platform for companies & individuals, LinkedIn can be transformative for B2B companies. LinkedIn stands no.1 for B2B marketers. According to Salesforce, 62% of business owners use LinkedIn. And it shows all proofs of developing extensively as a profitable business tool.


Twitter maintains its uniqueness by balancing personal as well as business use. Every social media has its own advantages, with twitter you can build relevant followers to your business in the fastest way. Using twitter as a marketing tool helps in establishing high brand awareness and also it’s easy to engage with your target audience.


When you can’t express in words use images. Instagram is popular for showing the content visually through images, videos, gif’s etc. People are much interested and tend to engage more with visual content rather than text. With Instagram you can be creative as much as you want, there’s no limit.

Social Media Marketing Guide 

1. Set specific goals for social marketing

Setting social media marketing goals helps a business to market effectively as well as efficiently. Without the goals, a business will not reach the right audience.

2. Build a strategy for social media

A business without a strategy for social media marketing is like, a man wandering in the forest without a map. You will never reach where you want to be. Social media strategy is the best way to accomplish social goals.

3. Social listening & engagement

Active social listening & engaging with people is equally important as building goals & strategies. With engagement comes credibility, with credibility your customers grow.

4. Social media optimization

Optimizing your social media so that it’s highly visible to people on social media is Social Media Optimization. SMO helps in boosting the visibility & strengthening the brand.


Some important Tools for social media marketing:

1. Hootsuite

Hootsuite allows you to post the content over all the social platforms by scheduling in advance. The user interface is quite easy & pricing is a bit high when compared to other competitors.

2. Buffer

The buffer is my favorite social scheduling tool. It has almost all the features of Hootsuite. The pricing is affordable when compared to Hootsuite, the basic plan for an individual is free. The analytic feature is simple and has a clear interface.

3. Sproutsocial

Sproutsocial is also a social media management tool. You can start a campaign, schedule the post and publish across all platforms. The pricing is quite affordable considering the features given.


IFTTT stands for “If This Then That”, there are set of instructions called “recipes” that are already created using which you will create a task. For example, if somebody follows you on twitter, then you can send a direct message to that person by setting a recipe.


Social Media Marketing is the new ‘Word of Mouth’. There is no alternate for social media marketing for individuals and business. SMM has become a necessity. The sooner you realize the importance of SMM, sooner your business will grow.

Hurry up! to start building the brand by signing up on social networks.

Introduction to Parts of SEO

Introduction to Parts of SEO

In the previous blog, you read about the different types of SEO. If you haven’t then click here to read it.

Let’s discover the different parts of SEO in this post. The first & the foremost part would be content.

Content plays a major role in SEO. With the increase in the use of organic way of marketing, marketers are concentrating on curating high-quality content. I’m sure that you must have come across the phrase “Content is King”.

seo content
It definitely is.

Doing SEO without content is liking driving a car without the engine. You just cannot move an inch unless you struggle hard to push the car.

The different forms of content are


seo content types
Blogs: A blog includes information in a particular niche, it typically doesn’t consist of more than 800 words.

Ex: Assume that you own an apparel e-commerce website. You want to educate people on different types of wearing a scarf. Hence you write a blog called “how to tie a scarf”.

Articles: An article is also the information in a particular niche but it provides extensive knowledge when compared to a blog. An article should be a comprehensive or a mastery guide.

Images: You can use an image as a content in many ways. Using images in the blogs and articles gives it an SEO boost.

For example

  • A simple text image with quotes.
  • You can include images in the blogs and the articles.
  • You can simply post an offer and add a related image on social networks. Etc.

Videos: In the recent past, video engagement has increased tremendously on social networks and other marketing channels. People tend to get more convinced with the videos. Along with the images, including videos in blogs and articles also gives an SEO boost.

Infographics: In 2016, there was a rapid increase in the usage of infographics. Since infographics is a way of visually explaining the concepts it helps people understand easily.

Webinars: A webinar is a seminar conducted online. Usually, they are live videos but sometimes if the recorded video is uploaded, you can watch it anytime. Webinars can be a great content to engage customers and promote your products/services.

There are many other forms of content, we’ll study thoroughly in the coming blogs.


Some Technical Part

Types of search engines and their terminologies

Types of search engines and their terminologies

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Facebook Social media marketing for business

Facebook Social media marketing for business

With over one billion active users, Facebook is a great platform for your business to start marketing. And also there is an immense potential to create brand awareness. Let’s dive deeper and get to know things on how you can start and get going with Facebook.

How to get started

1. Create a page

Creating a page for your business is the first step to begin. A page is a profile of your business with which, you can share all the details necessary for any person to understand the business. It can be a brief intro, contact details, website URL etc.

2. Define objectives

Once you are done creating a business page, defining the objectives & the purpose is significant. With the goals set, it becomes easy to take forward the business by putting in the right content & targeting the right people.

3. Explore the interface

Getting to know the immense number of features takes time. You may be an amateur but spending time definitely makes you a pro. Facebook has a great user experience, so you don’t have to spend too much time learning the interface. Just go with the flow.

How to Start Marketing

1. Create high-quality content

One of the major metrics to make your audience influenced & get them engaged is to provide high-quality content. Content may be in the form of blogs, videos, infographics, images, case study and what not!

Marketing without content is like driving without open eyes. Content is one thing people are searching for, and with the high-quality, you impress the customer.

2. Analyze & Improvise

The biggest advantage is Facebook provides analytics for every page. It’s important for any business to have a weekly, monthly and yearly analytics report. Analytics gives you an insight on how your page is achieving the targets with an in-depth detail on how the posts are performing, how many are following your business etc. With the insights you can always come up with a better plan to improvise.

3. Create a fan base

Building a legitimate fan base can only be possible by providing the good content. For a business, I think “Number of followers is directly proportional to the amount of good content and the service you provide”. With the fan followings increasing there’s also increase in the number of people engaging.

Organic reach

This is the best way to market your business if you are on low budget or if you are not willing to spend money initially. The most considerable element to reach people in an organic way is good content. Along with the great content, being active on the page and engaging with the people definitely helps in increasing the brand awareness.

Paid ads

Along with organic way of marketing you can also run paid advertisement. Facebook gives numerous options to target audience specifically. With the defined objectives you can start a campaign.

Some Tips & Tricks

1. Make your business logo as a profile picture

Keeping your business logo as a profile picture helps people easily recognize the page and also helps in increasing the brand awareness.

2. Change your Page’s vanity URL

Vanity URL is the link generated when a Facebook page is created. It may look something like “ “which is hard for people to remember. Instead claim your own page’s identity such as “ “

3. Earn the “Very responsive to messages” badge

On many of the Facebook pages you might have seen something like “typically replies within a day “this badge can be set by the page admin. But the “very responsive to messages “badge is only given by Facebook when you reply to most of the messages as soon as you get them.

4. Have a Sign Up, Call to action button

This helps people to easily sign up to your business when they visit your page.

5. Post at the best times of your audience engagement

The best times of your audience engagement can be known through the analytics. Posting at the right time helps to reach more people.

6. Shorten URL

When you post a blog to the Facebook page from your website it’s important to use a short URL. For example, your blog post URL may look like “ “ instead you can use Google URL shortener, which may look like “ “ which can be helpful to shorten the length of the post.

7. Quality over quantity

Trust me you’ve been misguided if you’re told that higher number of posts leads to higher number of fan followers. It’s always about the good content. People will only follow you for your valuable content.

8. Prefer video more

Just in case if you dint know, video posts have 135% organic reach than photo posts. With the auto play feature people tend to engage more with the content.


Now that you have a better understanding of using Facebook for business, don’t be afraid to start marketing. Get going, be consistent and soon you will see the growth in your business.

Why SEO is important for your small business

Why SEO is important for your small business

Search Engine Optimization is optimizing the website for search engine’s to be able to understand what the website is about. Without SEO, your business is missing a chance to be found when prospects search for your niche.

5 Reasons Your Business Needs To Do SEO

1. Because SEO is in trend

Offline is traditional & boring, Online is revolutionary & amusing. In this digitized era, there’s a huge increase in a number of people using technology. Businesses are the first place to accept and implement new technologies. Offline businesses are slowly transforming to online business. There are nearly 3.2 billion searches on Google every day. It’s definitely out of trend and soon you will not be surprised to see the growth decrease if your business doesn’t show up on search engine’s

2. Because your competitors are already doing it

Competitors are the biggest hurdle that comes across for any business and not being a step ahead of them is the next biggest hurdle. Any business, no matter how small or big should maneuver ahead of the competitors. With a good online presence and an excellent SEO, your business can always stay ahead on the track.

3.Brand awareness

it takes efforts and time to be found in the top positions in the search engine, it’s not an easy task.  You’re already building a brand if your business is found on top pages for keywords that support your products or services. People are more likely to trust search engine result rather than a business with no online presence.

4. Convert potential customers to customers

An excellent content on the website for sure will earn a top place on Google. There’s a high chance of people visiting your website if you are found on the first page of search engine’s because search engine results are unconsciously trusted by people. You just have to be there for people when they search because they know what products or services they are interested in

5. Credibility

Credibility is significant for any business to sustain in the long run. It undeniably takes time, but with credibility comes trustworthiness & effectiveness. Most of the customers land on your website with less knowledge on who you are. Provide them good user interface, amazing blogs, and previous project case studies. Make your visitors mesmerized with the content and influence them to convert into a customer.

Being a small business owner to have a website, manage the content, do some marketing and to show up on search engines like Google, Yahoo, Bing etc.. is pretty much difficult and not so obvious. You will start to see some amazing traffic to your website when your business is shown on the first page of Google and that’s when you would be satisfied with all the effort put in and delighted to see your business grow in numbers. And that would be the moment to thank SEO.

Importance of Online presence for Businesses

Importance of Online presence for Businesses

In this era of digitalization, most people are searching online for products & services. Online presence is an absolute essential for any business to target sales and in establishing the brand. Online presence is much more than just having a website. It is a virtual version of the business. Having an online presence may be one of the most crucial investments. It is the easiest way to reach your customers as well as your potential customers.

Why do you need the online presence?

1. Brand Building: Building a brand is actually building customers trust & credibility in your business. Just being on the internet makes it easy in establishing the brand. Reviews & engagement by customers leads to a positive impression on your potential customers.

2. Easier Selling and Marketing: In a recent survey it was found that 72% people opt for online shopping. There’s definitely a huge crowd out there willing to buy products online. As opposed to traditional selling there is more cost effective distribution.

3. Engaging & building the relationship with customers: You can engage with your customers by being active on social networks or through your website. This is an effective way to interact with your existing customers! while getting new customers along the way

4. Easily accessible for potential customers: Having a website & being available on social media allows your potential customers to research on your products & services. Since the internet never sleeps it’s just one click away to grab that important piece of information you have to offer.

How to have the online presence.

1. Build a Website: Your business’s website should be a centralized place to learn about your product or service & to get in contact easily. In a recent survey of consumer’s, it is found that 60% people don’t trust the company without a website. The importance of having a website for any business are immeasurable and guess what? It’s easy to build a website. You don’t have to hire a professional and spend a fortune on that. There are many website builders offering free plans as well as paid.

2. SEO: Want to be found on the first page of Google? All you got to do is SEO. Find those keywords for your website & set up web pages accordingly. Blog, articles and optimizing your website will definitely help people find you on search engines.

3. Go Social: Social media platforms are the greatest things to reach and target potential customers around the world. There are lots of platforms to use. Shout out the contents on social media channels that are relevant to your business & also those that provide value to the people.

4. Give out true value: Providing consistent & valuable content to your audience is what keeps them engaging & interested. Content may be in the form of blogs, infographics, pdf, slides, videos etc. This way you gain credibility that helps in the growth of your business.

5. Paid ad’s: Paid advertising drives amazing traffic to your website that helps in building & increasing brand awareness. Google ad words and paid campaigns on social media will definitely yield good results.